The pier in Howth

If you drive onto the pier in Howth right NOW you will see a blackboard with the following details outside a well known fish distributor

Fresh Line caught sea bass @ 19.95 euros per Kilo inside the plant is the following blackboard details Wild fresh sea bass 24.95 euros per kilo

Farmed sea bass is also available at 12.95 euros a kilo

Does anyone know the actual source of the fish?






In the face of the report below - what exactly is going on?