- Older lures in your box dont just stop catching fish
- Newer lures dont catch more fish
- Loss of a lure 'finish' doesnt affect a lures catch rate
- Loss of a lure 'finish' may in fact, enhance a lures catch rate
- Expensive lures are not neccessarily better than cheaper lures
- Price is not indicative of effectiveness
- Do not confuse 'lifelike' with 'realistic'
- Trigger points exist
- 'If it ain't chartreuse it ain't no use'.......what colour is the sun?
- YOU are the lure
